IT consulting services are gaining popularity as the initial stage of digital transformation and software development. Business transformation is about integrating digital technologies into all business processes, transforming IT infrastructure, and changing how customers receive products and services. Global spending on digital transformation reached $1.1 trillion in 2025, with projections indicating it will hit $1.8 trillion by 2036. The growing adoption of emerging technologies and automation is driving these impressive investments in the technology environment, enabling new business models and personalized customer experiences.
Source: Marketsandmarkets
IT consultants offer expertise in emerging technology to guide you through all stages of your project strategy, planning, and budgeting to ensure your business idea or unique needs are met. You will see by the end of this review how consulting teams help companies understand and plan the whole process, starting from discovery to testing a business idea in the market.
We’ll explore Lasoft’s core IT consulting services and how they can support your digital transformation process and product development. Our consulting team has case studies that illustrate Lasoft’s expertise in action, showing how companies in the US, Europe, and the Middle East have transformed digitally with the right guidance. Let’s dive in.
Product Discovery: Validate Your Idea with Lasoft
Every successful digital product idea stems from a solid understanding of the business and potential clients’ needs. Product Discovery is the initial stage in which IT consultants define the business leader’s vision and requirements. The goal of discovery is simple: secure an upfront budget by proving real market value to potential investors and clients and avoiding wrong and costly assumptions. In summary, the discovery stage helps validate your idea, and neglecting it can result in failure. Many founders realize too late that they built the wrong product for their audience.
At Lasoft, the product discovery process involves close collaboration with stakeholders. Our Business Analysts identify:
- the core value,
- user personas,
- their needs and preferences,
- the value the new product should deliver.
The scope involves researching market needs and existing competitive solutions to validate that your product can outperform them. The consultant team also considers any constraints (budget, timeline, regulatory factors) and brainstorms the product roadmap. Finally, Business Analysts plan the project, outlining a high-level solution architecture and providing an accurate effort estimate.
Lasoft’s discovery process includes:
- Understanding the Users: Define the end users (their needs, pain points, and goals).
- Market and Competitor Research: Explore existing solutions and competitors to ensure the idea is truly driving innovation and addresses an actual market gap.
- Solution Brainstorming: Design a feasible MVP that aligns with the client’s constraints (budget, timeline, tech stack) and outline how the product will work.
- Roadmap and Estimation: Develop a project roadmap, scope of work, team, and provide a realistic timeline and budget estimate.
What Is the On-Site Software Project Discovery from Lasoft?
We also offer an on-site project discovery stage, where experts join your team at your office and dive into your workflows and market environment to understand your processes, challenges, and goals up close. This hands-on approach offers prompt feedback and guarantees a shared understanding among all parties involved.
Compared to online communication, on-site project discovery enables a dynamic exchange of ideas and brainstorming with the client company’s internal team.
From our experience, we know that meeting clients or stakeholders in person fosters trust through a clearer understanding of the discovery team’s professional level and rapport, which is challenging to replicate online.
Custom Software Development: 10+ Years in the Market
Unlike off-the-shelf software, Custom Software Development delivers unique features and integrations required for your workflows, enabling new business models that generic tools can’t support.
Lasoft’s approach to custom development is highly adaptive and client-focused. We typically start by building a Minimum Viable Product to quickly deliver core functionality and gather feedback from early adopters. The agile methodologies we use ensure building a team open to agile collaboration and able to react to changes at each stage of the development process.
Why Choose Custom Software Development Services
Your software’s true potential proves itself as your business grows. While off-the-shelf tools meet today’s needs, they often fall short when it comes to operational excellence during scaling. We design custom software projects to adapt, scale, and integrate.
| Scalability | Shelf solutions typically manage scaling through pricing models or expensive add-ons, forcing businesses to pay more as they grow while still hitting technical constraints. Custom-built solutions enable your system to grow organically with your operations and handle higher data volumes and complex transactions. |
Flexibility |
Off-the-shelf software locks you into templates and limited functionality, forcing businesses to adapt processes to fit the tool. Custom solutions adapt to your business needs, helping you build competitive advantages that off-the-shelf systems can’t replicate. You get complete control over features, interface, and user experience. |
| Integration | Off-the-shelf platforms often require manual efforts or expensive middleware, which can increase implementation costs. Custom development solves such issues by embedding integration into the architecture from the start. |
| Customization | Generic tools are designed for broad audiences, which often results in limited personalization and limited access to the source code. Businesses frequently have to change their processes just to get the software to work properly. Custom-built software offers unlimited customization and turns your technology into a strategic advantage. |
UI/UX Design: Building Intuitive User Experiences
Any product idea can fail, despite solid, reliable software, if end users find it confusing or unpleasant to use the software product. That’s why User Interface and User Experience Design are a core part of IT consulting services. UI/UX design focuses on creating products that are not only visually appealing but also easy to use, accessible, and aligned with user needs. A well-designed application drives user adoption and satisfaction.
Lasoft’s UI/UX design services begin with understanding the users’ journey and pain points: our designers often create user personas, map customer journeys, and conduct stakeholder interviews or competitive analyses to gather insights. We then move into ideation, sketching wireframes, and developing prototypes to help stakeholders visualize solutions. Our designers produce clickable prototypes during the discovery and design stage so clients can validate ideas with real users or investors. Key deliverables from the UI/UX design stage may include information architecture diagrams, wireframes of main screens, style guides or UI kits, and interactive prototypes.
Cloud Computing and DevOps
Modern digital transformation efforts involve cloud migration. DevOps practices and cloud solutions work together to provide a foundation for deploying and maintaining applications in a scalable, efficient way. This area of information technology covers everything from selecting the right cloud architecture (public, private, or hybrid) to setting up integration and delivery pipelines for reliable releases. For companies in the US, EU, and beyond, embracing cloud infrastructure is a strategy to reduce costs, improve uptime, provide risk mitigation, and stay ahead in a competitive market.
Rising costs and complexity in cloud platforms are prompting many businesses to rethink their server infrastructure. For many years at Lasoft, we were firm believers in choosing AWS; our internal projects were hosted on Amazon Web Services (AWS), the industry-leading cloud platform, but we found our AWS bills climbing uncomfortably high for the resources we actually used.
After careful consideration, we decided to migrate our projects from AWS to Hetzner, a European cloud provider known for its affordability. The result? We achieved significant cost savings, increased control, and a leaner infrastructure without compromising performance.
Key Cloud and DevOps strategies include
- Cloud Migration and Optimization: Moving legacy systems to Hetzner/AWS/Azure/GCP, and optimizing cloud resource usage for cost-efficiency and scalability.
- Continuous Integration/Continuous Deployment (CI/CD): Implementing pipelines using tools like GitHub Actions, Jenkins, or GitLab CI to automate builds, testing, and deployment of applications.
Artificial Intelligence Development Services
Lasoft’s AI and ML development process starts when our expert consultants assess:
- Your current business challenges or inefficiencies;
- Existing data infrastructure and availability;
- Target use cases (e.g. predictive analytics, intelligent automation, recommendation engines, NLP, or computer vision);
- Regulatory or ethical considerations specific to your industry.
The Core Benefits of Workflow Automation and AI
Companies use AI to streamline processes and run their businesses more smoothly. Based on LaSoft’s experience with projects, let’s look at the main benefits of using AI to automate business workflows.
1. Saving Time and Money |
AI has adaptive logic, which means it can find patterns and make choices on its own. For instance, in LaSoft’s work for a logistics company, our AI-powered voice assistant simplifies logistical tasks by verifying MC (Motor Carrier) numbers, checking cargo status, and making it easier for dispatchers to answer calls. |
2. Smarter Decision-Making |
AI systems take significantly less time to interpret large volumes of business data. Embedded analytics functionality drives decision-making.
Example: Our DataPoint dashboard solution helps e-commerce and retail clients visualize sales, marketing, and operational KPIs in real time, gross vs. net revenue, campaign ROI, inventory health (stockouts, turnover, returns), product performance, customer behavior, and predictive analytics (forecasting, risk of stockouts, etc.). |
3. Enhanced Interaction |
Intelligent automation, powered by AI, provides personalized, human-like interactions with clients. It also assists HR teams in managing inquiries and onboarding new employees. For example, Lasoft developed an AI agent for human resources that automates time-consuming tasks such as resume screening, onboarding workflows, updating employee data, and answering FAQs. Additionally, it uses predictive analytics to identify employees at risk of resignation with up to five times the accuracy of human judgment. The system detects hidden trends in workforce behavior, allowing HR leaders to proactively improve employee retention. |
4. When Your Business Scales |
AI for operational efficiency enables your business to scale intelligently. They adapt to real-time data and evolving business conditions without requiring extensive reprogramming. Automotive processes guided by AI enable companies to handle growth surges and seasonal demand automatically.
Example: In healthcare, an AI agent by Lasoft handles time-consuming tasks and patient triage, handling multiple queries daily. Automated systems of routine administrative workflows allow healthcare professionals to dedicate more time to patient care. |
Team Extension and Dedicated Teams to Offer Expertise On-Demand
Digital transformation initiatives often demand skills or team expertise that many companies don’t have in-house. This is especially concerning for startups and SMBs that might lack certain roles, as well as for larger enterprises that need to accelerate development or manage multiple projects simultaneously. Lasoft addresses this need through Staff Augmentation and Dedicated Teams services, acting as a strategic talent partner to provide experienced professionals who become an extension of the client’s team.
With staff augmentation services, businesses can quickly onboard our vetted experts (developers, designers, QA engineers, DevOps specialists, etc.) to fill specific skill gaps. These professionals dedicate themselves to clients’ projects. Our IT consultants handle the entire hiring process and administrative overhead. This model is highly flexible: you can scale the team up or down as project needs change.
For longer-term needs or larger projects, we can set up Dedicated Development Teams that operate almost as a satellite team for the client. Discover some of our case studies as examples of our 10+ years of expertise in the market:
| Custom Software Development | OutSail |
| Digital Transformation | Kamsa |
| Staff Augmentation
Nearshore Software Development |
Call Review |
| Dashboard Development | DataPoint |
| AI & ML Software Development | HR Insights |
| Custom AI Agent | Social Platform |
| Software Project Estimation | LaEstimator |
| Digital Product Design | Shift |
Final Recap
Digital transformation is an ongoing journey that can completely flip how you operate your business, compete, and meet your customers’ needs. It takes an IT consulting partner you can actually trust to ensure that technology is working toward your business goals. We’ve got the expertise to help you innovate and then provide the ongoing support and guidance you need to make it all happen.
