Mykhailo Sheludko is a Ukrainian marketing analyst, writer, and researcher. He works at LaSoft, a software development company, where he shapes the firm’s marketing strategy, analytics, and content direction—especially in fields like AI & ML, Transport and Logistics, MarTech, AgriTech, and Telecom.
He has 10+ years of experience in marketing, with a background in journalism and public relations, and actively produces blog articles, strategic audits, ad campaigns, and visual content for LaSoft and other digital projects.
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Everyone spent years waiting for a Hollywood-style AI apocalypse with killer robots, glowing red eyes, and metal dogs sprinting across smoky ruins. Instead, the real AI apocalypse arrived quietly, politely, and without any dramatic soundtrack.
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A strange imbalance has long dominated the tech environment. Ideas are endless, presentations are even more plentiful, yet truly working AI solutions are far fewer than the headlines suggest. Companies speak about “artificial intelligence” as if it were a universal remedy for every operational issue—but precisely at the stage of a sober assessment of whether…
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Something is breaking inside the education system—and it’s happening faster than universities can react. In lecture halls from Boston to Berlin, professors face a new kind of student: one who turns in perfectly polished assignments yet cannot defend a single idea in them. Essays appear out of thin air. Research papers are generated in minutes.…
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Something subtle has shifted in the way we interact with software. Apps that once felt like tools now behave more like supervisors—hovering, prodding, gently interrupting every action with an enthusiasm that quickly becomes suspicious. They offer guidance before you ask for it, warnings before you need them, and explanations you never requested. All of it…
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AI has become the new must-have label in the tech world. Scroll through LinkedIn or browse software company websites, and you’ll see “AI-powered,” “ML-driven,” and “data-centric” plastered across every page. But behind the hype, many of these so-called AI companies don’t actually build artificial intelligence—they just rent people who do.
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The IT world doesn’t need vampires or zombies—it already has bugs, outages, and AI updates pushed on Friday evening. This Halloween, forget the ghosts. The real horror lives in your infrastructure, in your inbox, and in that one Google Sheets file that’s somehow holding up half the business. Here are 10 stories that will wake…
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In late August, 2025, 150 Atlassian employees opened their laptops expecting a normal day at work. What they got instead was a pre-recorded video message from co-founder and CEO Mike Cannon-Brookes. Calm, professional, but utterly detached, the video informed them their jobs were no longer needed. Within minutes, their laptops went dark, system access revoked.
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In the age of autonomous tractors and drone-sprayed fields, it’s easy to assume that artificial intelligence is a tool built exclusively for the agri-giants—those with sprawling acres, deep pockets, and in-house data scientists. But what about the small farm tucked behind the hills? The one run by a few family members, with aging equipment, a…
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When hackers grounded Aeroflot and wiped out thousands of its servers, they didn’t just take down flights—they exposed just how fragile a big company’s tech stack can be. One minute you’re a national airline; the next, your app’s dead, your call center’s silent, and your entire network’s in shambles.
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Let’s stop pretending this is innovation. What we’re witnessing is the corporate world kneeling before a new golden idol—one that doesn’t bleed, doesn’t breathe, and doesn’t unionize.
