Mykhailo Sheludko is a Ukrainian marketing analyst, writer, and researcher. He works at LaSoft, a software development company, where he shapes the firm’s marketing strategy, analytics, and content direction—especially in fields like AI & ML, Transport and Logistics, MarTech, AgriTech, and Telecom.
He has 10+ years of experience in marketing, with a background in journalism and public relations, and actively produces blog articles, strategic audits, ad campaigns, and visual content for LaSoft and other digital projects.
-
AI has become the new must-have label in the tech world. Scroll through LinkedIn or browse software company websites, and you’ll see “AI-powered,” “ML-driven,” and “data-centric” plastered across every page. But behind the hype, many of these so-called AI companies don’t actually build artificial intelligence—they just rent people who do.
-
The IT world doesn’t need vampires or zombies—it already has bugs, outages, and AI updates pushed on Friday evening. This Halloween, forget the ghosts. The real horror lives in your infrastructure, in your inbox, and in that one Google Sheets file that’s somehow holding up half the business. Here are 10 stories that will wake…
-
In late August, 2025, 150 Atlassian employees opened their laptops expecting a normal day at work. What they got instead was a pre-recorded video message from co-founder and CEO Mike Cannon-Brookes. Calm, professional, but utterly detached, the video informed them their jobs were no longer needed. Within minutes, their laptops went dark, system access revoked.
-
In the age of autonomous tractors and drone-sprayed fields, it’s easy to assume that artificial intelligence is a tool built exclusively for the agri-giants—those with sprawling acres, deep pockets, and in-house data scientists. But what about the small farm tucked behind the hills? The one run by a few family members, with aging equipment, a…
-
When hackers grounded Aeroflot and wiped out thousands of its servers, they didn’t just take down flights—they exposed just how fragile a big company’s tech stack can be. One minute you’re a national airline; the next, your app’s dead, your call center’s silent, and your entire network’s in shambles.
-
Let’s stop pretending this is innovation. What we’re witnessing is the corporate world kneeling before a new golden idol—one that doesn’t bleed, doesn’t breathe, and doesn’t unionize.
-
Logistics has always been the step ahead—centuries before e-commerce, supply chains used clever tricks to outpace uncertainty. Now, machine learning has taken that legacy to new heights. Today’s logistics providers are pioneering AI-driven forecasting that many other industries are only beginning to explore.
-
In the twentieth century, totalitarian rule was built on simple things: paper lists, fear, and backrooms with wires in the walls. People disappeared into archives, interrogations, and camps. But even then, it all worked thanks to the technologies of the time — typewriters, intercepted letters, shortwave radio. Technology didn’t save anyone from dictatorship. It merely…
-
Generative AI tools like ChatGPT, Midjourney, and Claude have made it easier than ever to produce articles, images, music, and even code — sometimes with just a few clicks. But as businesses rush to automate content creation, one critical question remains: Who actually owns AI-generated work?
-
Mining has always been about going deeper — into the earth, into risk, and into logistics. But as the pressure to improve safety, reduce environmental impact, and increase operational efficiency mounts, the industry is being forced to go deeper into data as well.
