Mykhailo Sheludko is a Ukrainian marketing analyst, writer, and researcher. He works at LaSoft, a software development company, where he shapes the firm’s marketing strategy, analytics, and content direction—especially in fields like AI & ML, Transport and Logistics, MarTech, AgriTech, and Telecom.
He has 10+ years of experience in marketing, with a background in journalism and public relations, and actively produces blog articles, strategic audits, ad campaigns, and visual content for LaSoft and other digital projects.
So, you thought AI could replace your dev team? How’s that going? 😀 If you’ve spent the last few months trying to build your MVP with a prompt instead of a product team — congratulations, you’ve just learned what many founders are now quietly admitting: it’s harder, slower, and far more fragile than it looked…
You used to ask your best friend for dating advice. Or maybe your therapist. Now, some people whisper their secrets to a chatbot trained on Reddit threads and pop psychology. And it answers—politely, supportively, and without judgment.
Developers built the AI that’s now replacing them — poetic, isn’t it? Explore how coders automated themselves out of jobs, who will survive the shift, and why LaSoft still bets on humans.
Everyone talks about building software. Far fewer actually make money from it. It’s easy to get caught up in the hype — spinning up a SaaS, sketching out pricing tiers, dreaming of MRR and exits. But before any of that matters, you need one thing: clarity. What exactly are you building? Who is it for? Why…
So, your SaaS has stopped making money. Not slowed down — just flatlined. MRR is now MIA, and the only notifications you’re getting are from Google Analytics gently whispering “0 active users.” Don’t worry, you’re not alone — many founders have been there, staring at Stripe dashboards like they’re broken. But the real problem might…
What does sustainable software really mean? Sustainable software development goes far beyond just energy efficiency or environmental concerns. At its core, it’s about creating digital solutions that are built to last — maintainable, adaptable, and responsible over time.
Software subscriptions have become the business world’s favorite shortcut. A few clicks, a modest monthly fee — and voilà, you’re equipped. Or so it seems.
Thinking of launching a SaaS? Read this before you burn $100,000. We’ve all heard the dream: Build a product once. Sell it forever. Sleep while Stripe works. But here’s the reality: most SaaS projects don’t fail because of code. They fail because of business decisions — or the lack of them.
There was a time when companies proudly advertised that they had an email address. Seriously. In the late ‘90s, it was a badge of modernity — “Look, we’re online!” Fast-forward to 2025, and we’re in the middle of another hype cycle. This time, the magic words are “AI-powered.”
The insurance industry stands at a pivotal crossroads, shaped by evolving customer expectations, technological advancements, and increasing regulatory demands.
