Mykhailo Sheludko is a Ukrainian marketing analyst, writer, and researcher. He works at LaSoft, a software development company, where he shapes the firm’s marketing strategy, analytics, and content direction—especially in fields like AI & ML, Transport and Logistics, MarTech, AgriTech, and Telecom.
He has 10+ years of experience in marketing, with a background in journalism and public relations, and actively produces blog articles, strategic audits, ad campaigns, and visual content for LaSoft and other digital projects.
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Logistics has always been the step ahead—centuries before e-commerce, supply chains used clever tricks to outpace uncertainty. Now, machine learning has taken that legacy to new heights. Today’s logistics providers are pioneering AI-driven forecasting that many other industries are only beginning to explore.
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In the twentieth century, totalitarian rule was built on simple things: paper lists, fear, and backrooms with wires in the walls. People disappeared into archives, interrogations, and camps. But even then, it all worked thanks to the technologies of the time — typewriters, intercepted letters, shortwave radio. Technology didn’t save anyone from dictatorship. It merely…
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Generative AI tools like ChatGPT, Midjourney, and Claude have made it easier than ever to produce articles, images, music, and even code — sometimes with just a few clicks. But as businesses rush to automate content creation, one critical question remains: Who actually owns AI-generated work?
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Mining has always been about going deeper — into the earth, into risk, and into logistics. But as the pressure to improve safety, reduce environmental impact, and increase operational efficiency mounts, the industry is being forced to go deeper into data as well.
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So, you thought AI could replace your dev team? How’s that going? 😀 If you’ve spent the last few months trying to build your MVP with a prompt instead of a product team — congratulations, you’ve just learned what many founders are now quietly admitting: it’s harder, slower, and far more fragile than it looked…
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You used to ask your best friend for dating advice. Or maybe your therapist. Now, some people whisper their secrets to a chatbot trained on Reddit threads and pop psychology. And it answers—politely, supportively, and without judgment.
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Developers built the AI that’s now replacing them — poetic, isn’t it? Explore how coders automated themselves out of jobs, who will survive the shift, and why LaSoft still bets on humans.
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Everyone talks about building software. Far fewer actually make money from it. It’s easy to get caught up in the hype — spinning up a SaaS, sketching out pricing tiers, dreaming of MRR and exits. But before any of that matters, you need one thing: clarity. What exactly are you building? Who is it for? Why…
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So, your SaaS has stopped making money. Not slowed down — just flatlined. MRR is now MIA, and the only notifications you’re getting are from Google Analytics gently whispering “0 active users.” Don’t worry, you’re not alone — many founders have been there, staring at Stripe dashboards like they’re broken. But the real problem might…
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What does sustainable software really mean? Sustainable software development goes far beyond just energy efficiency or environmental concerns. At its core, it’s about creating digital solutions that are built to last — maintainable, adaptable, and responsible over time.
