Understanding users, their needs, pains, and habits are critical for a good product design process. We work a lot with subject matter experts that know a lot about their field, but unfortunately, sometimes everyone tries to “guess” what other people need… this approach may lead to poor product design, and here is why.
In a world dominated by high-definition graphics and seamless user interfaces, there’s a growing fascination with the simplicity and nostalgia of retro computing.
Over the past few years, there has been much hype surrounding the emerging term DesignOps. Let’s unpack it a bit to find out why the industry has turned the spotlight to DesignOps.
Fair enough, UI/UX has become one of high-demand IT services (according to IT surveys, UI/UX design ends up at the top skills/professions among in IT) — you may have an extremely “smart” system under the hood but if customers struggle to interact with it, nobody would care about your efforts. However, before creating a prototype,…