Everyone talks about building software. Far fewer actually make money from it. It’s easy to get caught up in the hype — spinning up a SaaS, sketching out pricing tiers, dreaming of MRR and exits. But before any of that matters, you need one thing: clarity. What exactly are you building? Who is it for? Why…
So, your SaaS has stopped making money. Not slowed down — just flatlined. MRR is now MIA, and the only notifications you’re getting are from Google Analytics gently whispering “0 active users.” Don’t worry, you’re not alone — many founders have been there, staring at Stripe dashboards like they’re broken. But the real problem might…
