The data-driven world rewards those who can extract meaning from chaos, but not every platform makes that process simple. For marketers, analysts, and decision-makers, data visualization tools are what keep them one step ahead of the competition. But here’s the problem: many products promise insights yet offer complex user interfaces or leave critical needs unmet.
Let’s play a game! Imagine you have a huge e-commerce store, online catalog, or website portfolio. Things are going very well; every day, hundreds (or even thousands) of users visit your website, spend some time, and then leave without any conversion action. What should you do or change in order to return those visitors and track…
