Marketing

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About Category

Explore LaSoft’s insights on marketing technology, digital strategy, and customer engagement. This category features articles on MarTech trends, marketing automation, CRM integration, and performance-driven campaign management. From optimizing your marketing tech stack to launching personalized user journeys, these resources help teams make smarter, data-backed decisions in today’s competitive landscape.

👉 Learn more about LaSoft’s MarTech software development services here: https://lasoft.org/martech-software/

Category articles

  • AI-robot helps human to push the button

    AI-Powered Everything: When Tech Marketing Gets Lazy
    Total views
    14,272
    views
    Time to read
    7 min
    Published on
    There was a time when companies proudly advertised that they had an email address. Seriously. In the late ‘90s, it was a badge of modernity — “Look, we’re online!” Fast-forward to 2025, and we’re in the middle of another hype cycle. This time, the magic words are “AI-powered.”
  • LiveCharts for content marketing

    Unlock the Power of Content Marketing Infographics
    Total views
    1,188
    views
    Time to read
    10 min
    Published on
    Key Takeaways Infographics and visuals should become key accessories of an article. Every marketing expert should learn the basics of data visualization. Infographics help you to explain the complexity behind some ideas and concepts. Learn tools and fundamentals of content marketing infographics. If you want to learn how your marketing team can benefit from creating…
  • Marketing Dashboards

    15 Reasons To Develop Marketing Dashboards
    Total views
    664
    views
    Time to read
    3 min
    Published on
    Developing marketing dashboards can provide several compelling reasons for businesses and marketing teams. These dashboards are valuable tools for visualizing and tracking marketing performance, making data-driven decisions, and optimizing marketing strategies. Here are some key reasons to develop marketing dashboards.
  • Project management software for creative agencies

    Choosing Between Off-the-Shelf and Custom Project Management Software for Creative Agencies
    Total views
    1,111
    views
    Time to read
    3 min
    Published on
    Effective project management is the cornerstone of success for creative agencies. As the complexity of projects and the need for collaboration increase, the choice of project management software becomes pivotal.

  • Facebook pay, hiding ‘likes’ on Instagram, long-term ad strategies
    Total views
    729
    views
    Time to read
    3 min
    Published on
    Hey LaSoftians, here are TOP-news from the digital world. Read them, post comments below and enjoy our very own #LaSoftDigitalNews!:) 1. Facebook Pay is a new payment system for WhatsApp, Instagram, and Facebook Facebook is launching a new payment system today, appropriately named Facebook Pay. It will be available across Facebook, Messenger, Instagram, and WhatsApp,…
  • Track your website

    How to track user’ clicks on the website’ buttons and links?
    Total views
    2,807
    views
    Time to read
    5 min
    Published on
    Let’s play a game! Imagine you have a huge e-commerce store, online catalog, or website portfolio. Things are going very well; every day, hundreds (or even thousands) of users visit your website, spend some time, and then leave without any conversion action. What should you do or change in order to return those visitors and track…

  • Collecting Hashtags From Social Networks | TagWarriors Battle
    Total views
    771
    views
    Time to read
    5 min
    Published on
    Who do you think you are? The potential customer of every modern company or startup asks himself that challenging question every day. More than that, he chooses his individual mask by using social media platforms: Facebook, Instagram, YouTube, Twitter, Tumblr, VK, Snapchat, TikTok, Pinterest and many more.  Fashion flows change every day, and in the nature…