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Features of South American IT Recruitment: Navigating Cultural Nuances and Communication

In today’s world, attracting the best candidates worldwide is becoming a critical success factor for companies seeking leadership. However, in international recruiting, it is essential to consider the peculiarities of cultural differences and communicate effectively with potential candidates. In this article, we will look at the main aspects of these processes and their impact on the success of international recruitment in the IT industry.

For high-quality recruiting, we at LaSoft must be well-informed about the unique communication styles and business practices in Latin America when seeking talent from this diverse region. Let’s delve into the distinct characteristics we should keep in mind.

In the realms of South America establishing robust relationships with clients and colleagues holds paramount importance. Mutual respect thrives in environments where cooperation flourishes, creating a conducive workspace. Sensitivities towards religion, family, and other personal matters bear significance in the cultural fabric of South America. Conversations here tend to be animated and spirited, often surpassing the restraint of more conservative settings. Thus, readiness for candid discussions and dialogues is pivotal.

Brazilians: Expressive and Indirect Communicators

When considering candidates from Brazil, it’s important to note their expressive and passionate communication style. Brazilians are unafraid to express their thoughts and emotions openly. They might even interrupt conversations when deeply engaged. However, they tend to avoid confrontations and may shift topics gradually to maintain harmony. Nonverbal cues and body language play a significant role in their interactions. In business, it’s critical to be aware that initial enthusiasm for projects might not always translate into long-term commitment, necessitating continuous monitoring.

In Brazil, gestures and facial expressions are remarkably emotive, serving as amplifiers of spoken words’ meanings. Meanwhile, Colombia and Peru may employ subtle eyebrow movements to convey interest and comprehension. Upholding hierarchy and status garners special attention in Brazil, underscoring the need to demonstrate respect for a candidate’s position and experience during interviews.

Candidates hailing from Mexico and Brazil often harbor an inclination for geographical mobility within their home countries. Consequently, the prospect of remote work is met with favor. Furthermore, a proclivity for opportunities in the American market supersedes a tendency towards domestic IT roles.

Colombians: Masters of Indirect Communication

Recruiting Colombian candidates requires an understanding of their preference for indirect communication. They rarely deliver sensitive information bluntly, instead opting for a tactful and often lengthy approach to avoid conflict. Verbal and written communication can be elaborate and verbose. When delivering negative responses, they may be elusive to spare feelings. In the professional sphere, punctuality is highly valued as it conveys respect for others’ time. Remember to allow time for small talk before diving into serious discussions.

Peruvians: Expressive but Diplomatic Communicators

Peruvian candidates bring an expressive and emotive communication style to the table. Their conversations are often characterized by loudness and animated body language. However, they may adjust to a quieter tone when conversing with those of higher social standing. Conflict avoidance is a top priority for Peruvians, leading to diplomatic communication and, at times, telling others what they want to hear. Keep in mind that English proficiency varies widely in Peru, so interpreters can be valuable in business interactions.

Argentines: Expressive and Respectful Communicators

When considering Argentine candidates, expect an expressive communication style with occasional interruptions driven by passion or interest in the topic. Surprisingly, these interruptions are not considered disrespectful but rather a display of enthusiasm. Despite their expressive nature, Argentines aim to avoid conflict and prioritize maintaining eye contact as a sign of honesty and interest. Punctuality is highly regarded in Argentine business culture.

While candidates occasionally present inflated salary expectations, they display a willingness to engage in constructive discussions, seeking a mutually agreeable figure. The tempo of Latin American professionals exudes a livelier disposition compared to their European counterparts. Proficiency in English is widespread among IT experts, fostering active communication with recruiters and openness to career transitions.

Job-hopping is a standard narrative, often attributed to the transient nature of projects. South American candidates, characterized by their openness and affability, readily field inquiries, even amidst a barrage of questions. In introductory calls, they consistently opt for video, manifesting an inherent warmth.

Yet, an inclination towards tardiness and sporadic attendance in interviews is not uncommon. They generally take a more relaxed approach to timekeeping.


In conclusion, Latin America offers a rich tapestry of communication styles and business etiquette, reflecting its diverse cultures. To succeed in recruiting from this vibrant region, understanding these nuances is essential. Whether you’re engaging with the expressive Brazilians, the tactful Colombians, the expressive yet diplomatic Peruvians, or the respectful Argentines, adapting to local customs and preferences will foster better relationships and lead to more successful outcomes in Latin America.

South American IT recruitment thrives on genuine connections and cultural awareness. Open, expressive communication styles may differ from more reserved settings. Understanding non-verbal cues, like gestures and signals, is crucial.

Respecting hierarchy and experience is vital in interviews, especially in Brazil. Job-hopping reflects the dynamic nature of projects. South American professionals, though affable, may have occasional punctuality considerations.

International recruitment is a strong point of LaSoft. By working with a technology partner, our clients receive additional value — strengthening their recruiting department.

See also: Features of North American IT recruitment

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