What is Localization? Localization is the process of adapting a product or content to a specific locale or market. It is a very important issue for companies that want to sell their products or services internationally. As a result, it increases the number of users worldwide, improves conversions and engagement. More visitors – more sales opportunities. LaSoft experience “While having all planned features collected before development it will decrease time and effort for further” – a fundamental credo of LaSoft …