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Cigarettes, artifical intelligence, referral marketing and more at #LaSoftDigitalNews

Hey LaSoftians,

Here lies 8 fascinating news from the digital world.

You may love, or hate it, but you can not be indifferent!

Don’t forget to post your comments below #LaSoftDigitalNews.

You think it just a comment, but it will help us to become Top iOS/iPhone App Development Company or even Top Cross-Platform Mobile App Development Company, so, please Just Do It:)

1. 7 Fresh Aspects That One Should Know About Digital Marketing
From print to digital, marketing has changed at a faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena has witnessed some dramatic changes. Here are the seven new developments regarding digital marketing that every marketer must know.

2. Are cigarettes responsible for modern marketing methods?
It is probably fair to say that the industry invented much of modern marketing.
Cigarettes might have struggled without the accidental discovery of flue-curing. It made tobacco less alkaline, meaning you could suck smoke into your lungs, which is more addictive than holding it in your mouth. The invention of the safety match helped, too. But the starring role goes to an inventor from Virginia called James Bonsack and his clever machine.

3. The Future of SEO: What SEO & Marketing Pros Need to Understand
It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well.
To win in SEO, marketers will need cross-collaboration, creativity, and new thinking to design sustainable SEO strategies that can:
Enhance media operations.
Drive organic traffic to websites.

4. Artificially intelligent marketing
Product Requirements Documents (PRDs) are a common tool for getting product teams on the same page at the beginning of product development cycles. Typically written by marketing, PRDs seek to lay out what functions a product must have in order to be competitive at launch in 2-3 years. As with any future prediction, it involves many assumptions about technologies, markets, and use cases.

5. What Is Referral Marketing?
Referral marketing is a strategy to encourage passionate customers and advocates to directly refer their network to your business.
Studies have continuously shown that customers not only seek referrals, but they also act on them. Referral marketing takes the inherent organic and altruistic nature of referrals and gives brands the tools to incentivize and manage them at scale.

6. Six Essential Marketing KPIs For Medical Practice Growth
Running the clinical side of your medical practice takes time. Unfortunately, this means that the time you have left to put into analyzing your marketing efforts is limited, which can leave you frustrated and confused about what works. How do you know whether what you’re doing is worth the energy, resources, and spending you put into it?

7. Messenger Marketing: Improve Service, Boost Engagement And Drive Sales
According to Facebook IQ, more than 50 percent of Facebook Messenger users are more likely to shop with a business they can message. It’s clear to see that potential customers prefer to reach out to brands through messaging than through other options.

8. The 7-Step Marketing Planning Process
A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the most essential parts of the process.

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