The Spoke A Smarter Way to Search

The Spoke A Smarter Way to Search

The Spoke Executive Summary

Executive Summary

Executive Summary

Right now, search results are based on millions of queries and marketing dollars. The problem is that search engine results often don’t fit users’ queries and expectations.
However, people mostly get the best recommendations from their friends and relatives, but frequently they use ancient methods like texting, emailing and posting on Facebook to gather them, and then they need to figure out where to stream a movie, reserve a table or order takeout.

But what will happen when The Spoke comes? The Spoke connects us with recommendations from friends & tastemakers and tells us where to reserve, order or stream them! Users are able to create an entertainment list, share the list with friends, and follow the lists of other users.

Now streaming

The Spoke Now streaming

About The Spoke

About

The Spoke is a massive user portal with personal lists of movies, dishes, festivals, fun & games and other entertainment topics, which users can keep in a safe place and share with their friends. The Spoke’s method of building a search engine is focused on allowing searchers to access personalized content from the people users trust the most. The Spoke works like Spotify, where users can create or follow any list

However, instead of lists of songs, they can follow lists of movies, restaurants, books and more. After following their friends, their search results for them will be based on their friends’ favorites, and they can watch a movie or reserve a table with one click

About The Spoke
Challenge

Based on your taste

Based on your taste

Challenge

The primary customer need was to create an initial version of the product that they could use for fundraising and to acquire an initial user base. So, La’Soft had to create wireframes, offer a UI/UX solution, and build an HTML layout

We provided front-end & back-end development services. An experienced project manager was assigned to lead and coordinate the project so that our client would see incredible results

Solution

Solution
This is an expertly developed project. Our goal was to create a UI for a user-friendly service and implement it later. We built the team necessary to meet the client’s needs and filled all the needed positions. TheSpoke has worked directly with our eight very talented and mature employees
When we spoke with the co-founder of The Spoke, Tom Stern, he told us that our team members are extremely strong, they have picked up the project easily, and have outperformed his expectations.
Our team helped to The Spoke with analysis, creating fresh ideas, and improving the project during the implementation process. Our solution is reliable and will last when the product comes across any difficulties or accelerated growth
Quote

“It was hard to find quality engineering talent for the right price. Lots of people pretended they were quality companies, but when we interview them, they ended up being underqualified.

LaSoft has been great in establishing a long-term partnership and has committed to helping us get to the next level by acquiring top talent if needed”

Movies

The Spoke

Search

Search

Search recommendations from friends and influencers and get a perfect match based on your preferences. By typing a movie’s name into a search bar, you will get a result page with a list of movies that fit your query

Search recommendations
Watch The Spoke

Watch

Watch
You are able to see all the details about a movie that you are going to watch and find a place for streaming. You can help The Spoke become more fluent in searches if you rate a movie after watching. It also will help you to receive personalized recommendations

Discover

Discover

With The Spoke there is a bunch of ways to discover new movies to watch. The most effective one is to look for a recommendation from your close friends. So, to get better advice, discover people followed by your friends

People followed by your friends

Discover

People you may know

Follow The Spoke

Follow

Follow

The Spoke shows you a list of users that can potentially be interesting for you. When you start following new people and their list, it extends a range of opportunities in searching the best fits

View

View

Check out top lists of movies, follow it for future updates, and filter by score, genre and streaming services to find the perfect fit

View
Follow The Spoke

Create

Create

Every user can create their own list of movies, sort by category, share with friends and follow other users' lists. Owners can edit or delete their lists

EAT & DRINK

The Spoke
Look The Spoke

Look

Look

Users can look for a restaurant in the search bar or rely on feedback from their friends. Furthermore, it is helpful to discover a list of users who have become experts in the food domain

Find

Find

Using a map users can discover the best places close to their location, and see additional info like the place’s exact location or ratings

Close by

Close by

Share

Share

Share best places to eat with users, sort them by categories, and get recommendations from friends

Share

Taste

Taste

Have you visited a restaurant worthy of attention? Don’t forget to rate it to help your friends and improve suggestions for yourself. Remember, the more you rate, the smarter The Spoke becomes

Taste The Spoke

Results

Our team was assigned to help The Spoke quickly build the product for a very affordable price. Tom Stern, Co-Founder of The Spoke, said that the La’Soft team’s performance exceed his expectations, and it was a great reward for us to hear that. We have succeeded in establishing a long-term partnership with The Spoke, and made a commitment to help them get to the next level by acquiring top talent if needed.

Developers’ Insights

Oleg Reznichenko
Oleg Reznichenko

“I like the idea of The Spoke because it contains all books, restaurants, films services, and more, and will continue to expand its scope. Users don't have to remember a lot of separate services anymore. They just shouldn't forget The Spoke.

By migrating to Mobx, we have found a way to optimize the data transfer. We used styled-components to styles description, so now we have a core of UI components and can easily reuse them where it is needed.
The decision to use a lazy loading pattern helped us to accelerate a website loading time, which is crucial for users with a bad internet connection. Lazy loading implies dividing code into small parts, which will upload when they are needed. In the future, we are going to create a native app with the help of React Native. We will be able to reuse much of the code and to speed up the application’s release”

Dmitri Orloff

“Our main objective as a front-end team was to create highly interactive, fast and reliable user interface. To accomplish this, we use React for displaying and updating data and MobX for application state management. In addition to rendering performance benefits, these libraries allowed us to considerably improve loading time and reduce app bundle size by splitting it into route-based reusable components”

Dmitri Orloff
Maryana Shevchuk
Maryana Shevchuk

The Spoke is a very interesting and quite challenging project from design standpoint. Our goal is to make a super handy product for generation of users who expect results that match their taste extremely fast. This is why we need to move fast as well. We are planning, brainstorming, designing, testing, talking to users and starting over. Being very user oriented we are going to iterate until we meet users’ expectations and build something great

Client’s Feedback

Brenan Keller

“La’Soft helped us really revolutionize the way we are developing. Everything from user interface, all the way through development, they had everything covered for us, every resource that we were missing, that we were desperately trying to fill. They are able to fill the gap for us”

Brenan Keller
Tom Stern
Tom Stern

“From design to development, again they have taken on the full process. They’ve done such a good job, that we’ve recently raised half a million US dollars to continue development. And we’re now establishing a long-term relationship with our team at La’Soft. We are extremely excited to build this amazing product!”

LaSoft
The Spoke A Smarter Way to Search

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Contact with

Igor Vivchar

Engagement manager