We build software
products since
2014
Marketing
software
development
Accurate cost and timeframe estimates are key to planning your digital product launch.
The complexity of software development and the unpredictability of requirements pose a challenge. You do not want to go over budget and be late with your product.
LaSoft offers full-cycle marketing technology (Martech) software development services, helping businesses create custom marketing platforms, analytics dashboards, automation tools, and AI-powered systems. Our software engineers develop marketing technology solutions from scratch to help boost customer engagement with your product and improve your market position.
We build digital solutions to power modern marketing strategies
Gain access to a cross-functional team
our marketing development
services
Support your digital marketing strategies with our solutions
At LaSoft, we specialize in building custom martech solutions and software products that empower marketing teams to work smarter, connect with audiences more effectively, and measure success at every stage.
Our marketing technology solutions combine automation, data analytics, AI, and CRM integration to help businesses improve customer engagement, optimize campaigns, and increase ROI.
Marketing automation platforms
We build platforms based on discovering your unique business processes, industry, market specifics, and growth goals. Our team advises stakeholders and CEOs to create a customized solution that delivers exactly what your marketing team needs.
CRM integration and customization
We connect your business infrastructure with CRM systems to elevate your marketing processes. Customer relationship management systems collect and organize customer information in data sets, helping to segment audiences and personalize marketing campaigns.
CRM tools enable monitoring click rates, conversions, and revenue generated; tracking results back to customer profiles; automating follow-ups; and prioritizing high-potential prospects.
Data-driven marketing dashboards
You have the option to choose between our out-of-the-box custom dashboards with a widget library and custom analytic dashboards we develop based on your business needs to optimize marketing strategies. Our dashboards enable management and marketing teams to track key performance indicators (KPIs), including traffic, conversions, bounce rates, ROI, customer acquisition cost, and more. By integrating data from multiple channels, including Google Ads, social media, CRM, and email platforms, our dashboards provide a consolidated view of all marketing activities in one place, enhancing cross-channel decision-making.
Cloud infrastructure management
We ensure that your custom software solutions, such as CRM, campaign automation platforms, customer data platforms (CDP), or analytics dashboards, run smoothly and securely. We help you set up cloud solutions to store vast amounts of data and sensitive information about your customers and their interactions with your digital products. Plus, cloud hosting reduces your overhead costs compared to maintaining on-premise infrastructure.
Content management systems
We build and integrate custom Content Management Systems (CMS) into marketing platforms to simplify the delivery of digital content.
Mobile app development
Our mobile martech app development helps brands create martech solutions with real-time communication channels to implement targeted marketing strategies through push notifications, loyalty programs, in-app promotions, and location-based marketing.
With technical expertise in iOS, Android, and cross-platform frameworks and marketing automation software, LaSoft ensures your marketing app is responsive, secure, and aligned with your marketing strategy.
Martech consulting services
Our marketing technology consultation is about aligning your tech stack with your marketing strategy goals. We help you identify the right tools for marketing workflow automation to deliver results. We can offer to implement software solutions to achieve measurable results:
- Build flexible and scalable marketing platforms;
- Securely store and process large volumes of customer and campaign data;
- Automate and personalize marketing workflows with machine learning models and artificial intelligence systems;
- Integrate with your existing CRM, ERP, or ad platforms;
- Gain actionable insights through real-time analytics with our beautiful dashboards.
choose tech skills and expertise
Martech development from LaSoft
Get custom
martech solution
Mykhailo Sheludko
Senior Marketing AnalystA modern marketer equipped with high-quality software solutions can now operate with the same efficiency that once required an entire department. This means significant savings in time and resources for the company — and opens up unlimited opportunities for the marketer. However, it’s crucial that these solutions match specific needs, which is why custom martech software development is the only option a true pro would consider.
meet your business objectives
5 Stages of getting marketing technology services from LaSoft
Choose our martech developers
Our clients can choose the marketing technology service they need and get a structured approach to custom development or the digital transformation offer.
Discovery & strategy alignment
We offer to begin with a discovery to understand your marketing objectives, strategy, current tools, and requirements. Our experts evaluate your existing martech stack, explore gaps in automation, personalization, or analytics, and outline opportunities for improvement. We also assess the scope and required integration and make software project estimations to define your timeline, team structure, and budget.
Solution architecture & prototyping
Based on your goals, we design a scalable architecture that supports campaign automation, data-driven personalization, and marketing performance tracking. Our UI/UX designers create intuitive prototypes for dashboards, campaign managers, and CRM interfaces optimized for web and mobile.
Custom development & API integration
Our dedicated team builds tailored martech software solutions using emerging technologies and appropriate martech tools like AI, data analytics, and cloud services. We integrate your solution with CRMs, CMSs, email platforms, marketing and advertising platforms, and third-party APIs to ensure a smooth data flow across your marketing channels.
Quality assurance & deployment
We conduct comprehensive testing to ensure your software works flawlessly. We then deploy the solution into your infrastructure or cloud environment, ensuring seamless integration with existing marketing tools.
Optimization & ongoing support
Post-launch, we provide support and continuous performance optimization. Our agile team is always ready at your request to enhance your platform to match evolving marketing trends and user needs.
Our martech services
Choose LaSoft for marketing technology software development
streamline
marketing
processes
Our software development company, with 10+ years of experience, delivers B2B and B2C digital solutions. We can offer custom software development services for marketing, e-commerce, and CRM integration. Our software engineers bring in-depth martech expertise and an innovative approach to every project.
Our software automates essential workflows to enhance marketing efforts so your team can focus on strategy and creativity.
LaSoft also specializes in building real-time analytics dashboards that give you a clear view of customer journeys, campaign performance, and KPIs across channels.
With our strong background in system integration, we ensure your new martech solutions connect seamlessly with CRMs, CMSs, ad platforms, and other tools in your marketing ecosystem.
We have answers for you
Frequently asked questions
What is martech development services, and how can LaSoft help implement it?
Martech, or marketing technology products, refers to the tools and platforms that help businesses manage, automate, analyze, and scale their marketing efforts. At LaSoft, we offer martech services tailored to your strategy.
Can LaSoft help us modernize our current Martech tools or integrate new ones?
Our software engineers can audit and enhance your legacy systems, connect your CRM with email platforms, streamline your marketing data or integrate third-party APIs to automate marketing operations. LaSoft’s team ensures seamless embedding of marketing software, secure system integration without disrupting your operations.
Can you build a marketing analytics dashboard specific to our business needs?
We offer custom-built dashboards and configurable out-of-the-box solutions that track campaign performance, attribution data, social engagement, and ROI, tailored to your channels and KPIs.
Can you help us integrate AI and machine learning into our marketing operations?
We develop AI-powered martech tools that automate personalization and predictive analytics, optimize marketing campaigns and social media management, and streamline content distribution. We also help build recommendation engines and smart segmentation models.
Do you offer a software audit of the IT infrastructure?
LaSoft provides comprehensive software audits of IT infrastructure to help businesses ensure performance, security, and scalability. Our software audit services assess your existing systems, code quality, third-party integrations, architecture, data management, and compliance with industry standards. We identify inefficiencies, technical debt, and potential vulnerabilities so you can make informed decisions as to the martech development or automation services you require.
How long does it take to build custom software for marketing?
The timeline depends on the project scope and complexity. Simple dashboards or campaign automation tools can be developed in a few weeks, while full-scale martech platforms with AI, integrations, and mobile apps may take a few months. We offer detailed timelines during the discovery phase.
