An AI voice agent is a digital assistant powered by natural language processing (NLP) that talks to drivers, dispatchers, brokers, carriers, and customers via phone calls, chats, or emails. It automates repetitive tasks like shipment updates, MC number verification, and load confirmations so human teams can focus on higher-value activities.
AI voice agent for a logistics company
Meet Susan, an AI-powered companion designed to automate your routine, freeing you to focus on high-value tasks.
Book a demo session
Let's verify MC numbers and shipment status, and reduce call volume pressure by 50%.

My superpowers
Susan is your superagent to drive business processes
I will answer phone calls, WhatsApp chats, or emails and handle other routine inquiries and shipment updates. Your team can focus on urgent and specific client communication and manage extraordinary and high-value tasks.
Hi, I am an AI agent created for logistics companies. As an AI-powered voice agent I streamline logistics operations by verifying MC (Motor Carrier) numbers, extracting shipment status, and reducing dispatcher call volume by 50%. I help facilitate effective communication among drivers, dispatchers, and brokers, ensuring fast and reliable interactions, as well as enhanced compliance.
Features
More than that, I help logistics teams
Improve communication efficiency
Between drivers, dispatchers, brokers, and clients through intelligent voice or chat interactions 24/7, no breaks and no hold time.
Enhance customer satisfaction
By interacting with customers 24/7, providing instant updates on delivery ETAs, shipment tracking, and issue resolution.
Ensure compliance
Recording conversations, verifying credentials, and syncing with FMCSA, ELDs, and telematics systems.
Reduce operational costs
By automating repetitive workflows, such as load confirmations and check calls, to drive a cost optimization strategy.
Accelerate dispatching decisions
Integrating with your Transportation Management System and surfacing relevant data in real time.
Boost scalability
During peak seasons without extra help, I can manage 100 loads a week or 10,000 without compromising the service quality.
Benefits from AI agent
How Susan, an AI agent from LaSoft, adds real value to each role in logistics workflow
Empower you Partner with LaSoft to empower your business operations with innovative solutions business operations
For dispatchers
Our agent becomes an intelligent virtual assistant that streamlines dispatcher operations
Benefits
- Verification of the driver by an MC number.
- Automatically answer the driver and broker's most common questions about shipment status, pickup times, and route instructions.
- Updates shipment statuses directly in the system through voice commands.
- Frees up dispatcher time by handling routine calls, enabling them to focus on problem-solving and strategic coordination.
For drivers
Susan offers support and ensures a safer, faster, and smoother driving experience
Benefits
- Drivers can interact with the AI agent to confirm load details, pickup and drop-off addresses, and instructions without waiting on hold and focusing on the road while driving.
- Due to higher system productivity, reduces the waiting time for drivers during the call.
- Allows drivers to update shipment status via a quick call.
- Provides route updates and traffic alerts to help avoid delays.
For brokers
Brokers operate smarter and deliver better client experience, as AI agent automates workflows
Benefits
- AI assists brokers in finding available trucks based on location, cargo type, and schedule.
- Provides shipment tracking updates on demand, enabling brokers to keep shippers informed with confidence.
- Estimate the delivery time.
- Handles inbound calls from carriers and records calls.
For carriers
Susan boosts fleet visibility, safety, and performance management
Benefits
- AI assistant syncs with databases to provide MC number validation and shipment tracking.
- Gets real-time updates from drivers and shows changes instantly in the carrier’s system.
- Supports fleet managers and tracks vehicle performance (fuel usage, maintenance schedules) and receives alerts for safety or compliance issues.
For clients
Customers get satisfaction getting updates and tracking shipments 24/7
Benefits
- An AI voice assistant checks on the shipment's progress and delivery using the shipment ID.
- Reduces the need for follow-up emails or missed calls to check on shipments.
- Offers updates 24/7, when no humans are available to answer.
Features
Susan handles challenges to avoid disruptions in the flow
Overloaded dispatchers
Manage hundreds of repetitive calls daily from drivers and brokers
Limited real-time location identification
For brokers and clients about shipments in transit
Manual updates
To shipment statuses and load assignments, and delayed delivery timelines
Waiting
A long waiting time for those who call your firm
Missed opportunities
Due to delays in call response or unlogged shipment changes
- Book a demo session
Choose what you need
Implemented features
The agent offers a hands-free approach to managing logistics operations.
Integration
- Warehouse Management Systems (WMS);
- Supply Chain Management (SCM);
- Real-Time Transportation Visibility Platforms (RTTVP);
- Accounting & Enterprise Resource Planning (ERP);
- Insurance Verification;
- Telematics;
- Load Boards;
- Carrier Monitoring.
AI voice agent functionality
- Fine-tuned audio NLP models understand and interpret logistics jargon;
- Shipment monitoring;
- Real-time status updates;
- Pricing and contract negotiation assistance;
- Proactive check-ins and load matching for brokers or drivers.
Real-time DB sync
- Active loads, tracking statuses, and driver assignments in real time;
- Shipment status updates, contract changes, and ETA confirmations are live immediately after each interaction.
Voice & chat interface
- Phone integration for inbound/outbound agent calls;
- Support for desktop voice/chat.

We have answers for you
Frequently asked questions
What is an AI voice agent for logistics?
How does the AI agent integrate with my existing logistics systems?
It integrates with Transportation Management Systems (TMS), Warehouse Management Systems (WMS), Supply Chain Management (SCM), ERP platforms, and telematics. It also syncs in real time with FMCSA databases, load boards, and carrier monitoring tools.
Will it replace dispatchers and brokers?
The AI agent complements your team by taking over routine, repetitive interactions (e.g., shipment status calls, ETA confirmations) so dispatchers and brokers can focus on problem-solving, exception management, and strategic decisions.
How does the AI agent improve communication with drivers?
Drivers can call the agent to confirm load details, get pickup or drop-off instructions, update shipment status, and get traffic alerts, without waiting on hold.