{"id":1024,"date":"2019-09-24T20:51:54","date_gmt":"2019-09-24T17:51:54","guid":{"rendered":"https:\/\/lasoft.org\/blog\/?p=1024"},"modified":"2025-03-02T00:27:12","modified_gmt":"2025-03-01T22:27:12","slug":"how-to-track-user-s-click-on-the-website-s-buttons-links","status":"publish","type":"post","link":"https:\/\/lasoft.org\/blog\/how-to-track-user-s-click-on-the-website-s-buttons-links\/","title":{"rendered":"How to track user&#8217; clicks on the website&#8217; buttons and links?"},"content":{"rendered":"<p>Let\u2019s play a game!<\/p>\n<p>Imagine you have a huge e-commerce store, online catalog, or <a href=\"https:\/\/www.designrush.com\/trends\/best-tech-websites\" target=\"_blank\" rel=\"noopener\">website portfolio.<\/a> Things are going very well; every day, hundreds (or even thousands) of users visit your website, spend some time, and then leave without any conversion action. What should you do or change in order to return those visitors and track their online behavior in the future?<\/p>\n<p>The general action plan included a huge list of steps, including all of the marketing strategy aspects.<\/p>\n<p>But right now you still might become close friends with Miss Analytics of your website.<\/p>\n<p>The common problem encountered by one of the latest clients of LaSoft IT company \u2013 Protective Acquisition.<\/p>\n<p>The Protective Acquisition is a portal with the Physical Security Products catalog created for vendors and buyers. Protective Acquisition is a multifunctional platform that includes:<\/p>\n<ul>\n<li>A central hub for all stakeholders (owners, architects, engineers, contractors, consultants, and vendors) who participate in the security building and infrastructure construction industries.\u00a0 A place where all involved can save time identifying the products that meet their specific project requirements, or, if a vendor. In this single place, their potential customers can search for and find their products based on specific project needs.\u00a0 <\/li>\n<li>This will save time (and therefore money) for Vendors as it will cut downtime on long and often fruitless searches.<\/li>\n<li>This will save time (and therefore money) for vendors as queries from Vendors will come as \u2018pre-vetted\u2019.\u00a0 That is, they will not be uninformed when they ask very basic questions about products. The vendors will have already been able to select products based on their specific criteria; they will only be calling about products that meet their needs.<\/li>\n<\/ul>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FProtective-Acquisition-Google-Chrome-2019-09-24-20.43.19-300x143.jpg&#038;output=webp&#038;w=858 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FProtective-Acquisition-Google-Chrome-2019-09-24-20.43.19-300x143.jpg&#038;output=webp&#038;w=1716 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FProtective-Acquisition-Google-Chrome-2019-09-24-20.43.19-300x143.jpg&#038;output=webp&#038;w=2574 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FProtective-Acquisition-Google-Chrome-2019-09-24-20.43.19-300x143.jpg&#038;w=858 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FProtective-Acquisition-Google-Chrome-2019-09-24-20.43.19-300x143.jpg&#038;w=1716 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FProtective-Acquisition-Google-Chrome-2019-09-24-20.43.19-300x143.jpg&#038;w=2574 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FProtective-Acquisition-Google-Chrome-2019-09-24-20.43.19-300x143.jpg&#038;output=webp&#038;w=858\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"858\"\n\t\t\t\t\t\t\t\theight=\"409\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:858px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>What did we do in order to provide extensive analytical data on user behavior, including visitors\u2019 detailed actions, such as clicks and link clicks on all of <a href=\"https:\/\/blog.lasoft.org\/you-never-know-you-need-it-release-on-demand-thespoke\/\" target=\"_blank\" rel=\"noopener\">the elements of the website<\/a>, including clicks on the website\u2019s vendors?<\/p>\n<p>The whole plan consists of three steps, as well as the names of the platforms that we used:<\/p>\n<ol>\n<li>Google Tag Manager that delivers simple, reliable, easily integrated tag management solutions.<\/li>\n<li>Google Analytics, which tracks and reports website traffic, is currently a platform inside the Google Marketing Platform brand.<\/li>\n<li>Hotjar visualizes what users want, care about, and do on your site by visually representing their clicks, taps, and scrolling behavior\u2014the strongest indicators of visitor motivation and desire.<\/li>\n<\/ol>\n<p>In the first step, we created an account on Google Tag Manager, published a GTM container, and implemented the GTM code on the website. On that step,\u00a0 you obviously will need some strong developers to help, but only with the implementation of GTM code on the &lt;head&gt; of your page, that\u2019s all!<\/p>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.01-300x127.jpg&#038;output=webp&#038;w=999 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.01-300x127.jpg&#038;output=webp&#038;w=1998 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.01-300x127.jpg&#038;output=webp&#038;w=2997 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.01-300x127.jpg&#038;w=999 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.01-300x127.jpg&#038;w=1998 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.01-300x127.jpg&#038;w=2997 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.01-300x127.jpg&#038;output=webp&#038;w=999\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"999\"\n\t\t\t\t\t\t\t\theight=\"423\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:999px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>After the following steps, we can create four tags in the GTM container, which will become the website\u2019s analytics base.<\/p>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.32-300x125.jpg&#038;output=webp&#038;w=811 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.32-300x125.jpg&#038;output=webp&#038;w=1622 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.32-300x125.jpg&#038;output=webp&#038;w=2433 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.32-300x125.jpg&#038;w=811 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.32-300x125.jpg&#038;w=1622 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.32-300x125.jpg&#038;w=2433 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.32-300x125.jpg&#038;output=webp&#038;w=811\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"811\"\n\t\t\t\t\t\t\t\theight=\"338\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:811px;\">\n\t\t<\/picture>\n\t<\/p>\n<h3>Tag #1: GA \u2013 Click.\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.55-300x170.jpg&#038;output=webp&#038;w=874 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.55-300x170.jpg&#038;output=webp&#038;w=1748 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.55-300x170.jpg&#038;output=webp&#038;w=2622 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.55-300x170.jpg&#038;w=874 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.55-300x170.jpg&#038;w=1748 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.55-300x170.jpg&#038;w=2622 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.36.55-300x170.jpg&#038;output=webp&#038;w=874\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"874\"\n\t\t\t\t\t\t\t\theight=\"495\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:874px;\">\n\t\t<\/picture>\n\t<\/h3>\n<p>That tag is able to track all of the user\u2019s clicks on the website elements.<\/p>\n<p>He was created by using the default GTM trigger \u2013 Click, which enables manually,\u00a0 and two GTM variables \u2013 Page Path and Click Text:<\/p>\n<h3>Tag #2: GA \u2013 LinkClick.\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.15-300x168.jpg&#038;output=webp&#038;w=895 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.15-300x168.jpg&#038;output=webp&#038;w=1790 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.15-300x168.jpg&#038;output=webp&#038;w=2685 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.15-300x168.jpg&#038;w=895 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.15-300x168.jpg&#038;w=1790 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.15-300x168.jpg&#038;w=2685 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.15-300x168.jpg&#038;output=webp&#038;w=895\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"895\"\n\t\t\t\t\t\t\t\theight=\"501\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:895px;\">\n\t\t<\/picture>\n\t<\/h3>\n<p>That tag tracks the user\u2019s click on all of the website\u2019s active URLs. It\u2019s really useful when you have a lot of PDF documents and other downloadable links or all of the different types of vendors (as in our case) on the eCommerce store.<\/p>\n<p>He\u2019s using the default GTM trigger, Link Click, which enables it manually, and two GTM variables, Page Path and Click URL.<\/p>\n<h3>Tag #3: GA \u2013 MainTracking.<\/h3>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.35-300x153.jpg&#038;output=webp&#038;w=912 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.35-300x153.jpg&#038;output=webp&#038;w=1824 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.35-300x153.jpg&#038;output=webp&#038;w=2736 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.35-300x153.jpg&#038;w=912 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.35-300x153.jpg&#038;w=1824 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.35-300x153.jpg&#038;w=2736 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.35-300x153.jpg&#038;output=webp&#038;w=912\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"912\"\n\t\t\t\t\t\t\t\theight=\"465\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:912px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>That tag is the basis of the GTM container and can track a user\u2019s presence on the website via the GA account, including default indicators such as page views and averages, time on page, bounce rate, number of sessions, type of channel, custom events and conversions, ad campaigns, site speed, etc.<\/p>\n<p>He\u2019s using the default GTM trigger \u2013 All pages, that enables manual and GA ID as a custom\u00a0 variable:<\/p>\n<h3>Tag #4: Misc \u2013 Hotjar.<\/h3>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.54-300x152.jpg&#038;output=webp&#038;w=740 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.54-300x152.jpg&#038;output=webp&#038;w=1480 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.54-300x152.jpg&#038;output=webp&#038;w=2220 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.54-300x152.jpg&#038;w=740 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.54-300x152.jpg&#038;w=1480 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.54-300x152.jpg&#038;w=2220 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FGoogle-Tag-Manager-Google-Chrome-2019-09-24-20.37.54-300x152.jpg&#038;output=webp&#038;w=740\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"740\"\n\t\t\t\t\t\t\t\theight=\"375\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:740px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>The last tag in the GTM container tracks the user\u2019s behavior on the website using the heatmap developed by the Hotjar platform.<\/p>\n<p>He\u2019s using the default GTM trigger \u2013 All pages, that enables manually, and Hotjar ID, as a custom variable:<\/p>\n<p>The following tags were created in order to track users\u2019 behavior on the website as unique events.<\/p>\n<p>All of them are displayed in the brand-new GA account of the Protective Acquisition website.<\/p>\n<p>In the behavior section, under Events \u2014 Top events, we can track specific user actions, including clicks and link clicks on a custom page of the website.<\/p>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.38.38-300x142.jpg&#038;output=webp&#038;w=868 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.38.38-300x142.jpg&#038;output=webp&#038;w=1736 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.38.38-300x142.jpg&#038;output=webp&#038;w=2604 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.38.38-300x142.jpg&#038;w=868 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.38.38-300x142.jpg&#038;w=1736 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.38.38-300x142.jpg&#038;w=2604 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.38.38-300x142.jpg&#038;output=webp&#038;w=868\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"868\"\n\t\t\t\t\t\t\t\theight=\"411\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:868px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>By pressing the Save report button in the GA account, we\u2019re saving a lot of time and effort. Next time, we can just click on the customization section, and in the saved reports, we\u2019ll see all of the necessary information up to the vendor\u2019s segmentation.<\/p>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.04-300x137.jpg&#038;output=webp&#038;w=810 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.04-300x137.jpg&#038;output=webp&#038;w=1620 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.04-300x137.jpg&#038;output=webp&#038;w=2430 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.04-300x137.jpg&#038;w=810 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.04-300x137.jpg&#038;w=1620 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.04-300x137.jpg&#038;w=2430 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.04-300x137.jpg&#038;output=webp&#038;w=810\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"810\"\n\t\t\t\t\t\t\t\theight=\"370\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:810px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>We just need to choose the correct time in the date section of the GA account and easily access to the specific user\u2019s action by a website page or vendor\u2019s name:<\/p>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.40-300x142.jpg&#038;output=webp&#038;w=769 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.40-300x142.jpg&#038;output=webp&#038;w=1538 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.40-300x142.jpg&#038;output=webp&#038;w=2307 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.40-300x142.jpg&#038;w=769 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.40-300x142.jpg&#038;w=1538 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.40-300x142.jpg&#038;w=2307 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FAnalytics-Google-Chrome-2019-09-24-20.39.40-300x142.jpg&#038;output=webp&#038;w=769\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"769\"\n\t\t\t\t\t\t\t\theight=\"364\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:769px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>In the Hotjar account of the Protective Acquisition website, we see the heatmap of the users\u2019 clicks on the website\u2019s elements. That\u2019s an unreplaceable resource of really useful information not just for the analytics department but also for the design team. With active heatmaps, product designers are able to analyze the user\u2019s journey from the first click up to the exit page. With that being said, on future projects and on the improvements version of that one, UI-UX designers are able to improve the page\u2019s design with a more understandable and trustworthy design for further customer goal conversions.<\/p>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.10-300x131.jpg&#038;output=webp&#038;w=781 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.10-300x131.jpg&#038;output=webp&#038;w=1562 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.10-300x131.jpg&#038;output=webp&#038;w=2343 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.10-300x131.jpg&#038;w=781 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.10-300x131.jpg&#038;w=1562 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.10-300x131.jpg&#038;w=2343 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.10-300x131.jpg&#038;output=webp&#038;w=781\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"781\"\n\t\t\t\t\t\t\t\theight=\"341\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:781px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>Under the recordings section, we are able to track users\u2019 behavior and inspect the whole session from the first website visits up to the bounce rate pages. Hotjar collects user sessions in the form of short but informative videos that display the customer\u2019s journey. Those recordings are the most beneficial way of searching and improving website pages and fixing them on the live version of the project.<\/p>\n<p>\t\t<picture>\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.43-300x132.jpg&#038;output=webp&#038;w=798 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.43-300x132.jpg&#038;output=webp&#038;w=1596 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.43-300x132.jpg&#038;output=webp&#038;w=2394 3x\"\n\t\t\t\ttype=\"image\/webp\">\n\n\t\t\t<source\n\t\t\t\tsrcset=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.43-300x132.jpg&#038;w=798 1x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.43-300x132.jpg&#038;w=1596 2x,\n                \t\t\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.43-300x132.jpg&#038;w=2394 3x\">\n\n\t\t\t<img\n\t\t\t\tsrc=\"\/\/wsrv.nl\/?url=https%3A%2F%2Fblog.lasoft.org%2Fwp-content%2Fuploads%2F2019%2F09%2FHotjar-Google-Chrome-2019-09-24-20.40.43-300x132.jpg&#038;output=webp&#038;w=798\"\n\t\t\t\talt=\"\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\tdecoding=\"async\"\n\t\t\t\twidth=\"798\"\n\t\t\t\t\t\t\t\theight=\"351\"\n\t\t\t\t\t\t\t\tstyle=\"width:100%;max-width:798px;\">\n\t\t<\/picture>\n\t<\/p>\n<p>With that being said, Google Analytics, Google Tag Manager, and Hotjar are extremely important resources in the complicated marketing strategy of the eCommerce store or SPA website, as an irreplaceable source of useful data about the user\u2019s behavior of the project and customer\u2019s journey in general.<\/p>\n<p>Please sharethe top resources and tags that you are using in the comments below <a href=\"https:\/\/lasoft.org\/contact\" target=\"_blank\" rel=\"noopener\">to track user activity<\/a> on yourwebsite.<\/p>\n","protected":false},"excerpt":{"rendered":"Let\u2019s play a game! Imagine you have a huge e-commerce store, online catalog, or website portfolio. Things are going very well; every day, hundreds (or even thousands) of users visit your website, spend some time, and then leave without any conversion action. What should you do or change in order to return those visitors and&hellip;","protected":false},"author":7,"featured_media":3572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,227],"tags":[92,91,90,64],"coauthors":[129],"class_list":["post-1024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing","tag-ba","tag-bi","tag-google","tag-lasoft"],"yoast_head":"<title>How to track user&#039; clicks on the website&#039; buttons and links?<\/title>\n<meta name=\"description\" content=\"Google Analytics, Google Tag Manager, and Hotjar are extremely important resources in tracking user&#039;s clicks on the website&#039;s buttons&amp;links\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lasoft.org\/blog\/how-to-track-user-s-click-on-the-website-s-buttons-links\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to track user&#039; 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